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Parker will be joining Bacardi after a stand-out career at Diageo and Unilever where she served in a number of senior marketing, brand and innovation roles. However, according to Kathy Parker, global senior vice-president of scotch, Haig Club and premium rums at Diageo, there is still a major focus on creativity, which she believes goes “hand in hand” with effectiveness. Kathy Parker joined Bacardi in 2020. The Bacardi Limited brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka. View Kathy Parker’s professional profile on LinkedIn.
Kathy Parker took over as global senior vice-president of Diageo’s rum portfolio as well as the David Beckham-backed Haig Club whisky at the beginning of 2014. Chez Bacardi, Kathy Parker a
Prior to Diageo, Kathy spent nearly 15 years at Unilever PLC working in a variety of marketing and innovation roles in global, regional and local assignments. Senior Vice President for Gordon’s. world, today announces the appointment of Kathy Parker as Chief Marketing Officer for PATRÓN tequila and GREY GOOSE vodka. Dans le secteur Mieux comprendre les organigrammes de vos clients. We use cookies on this site to store information on your device. It’s an exciting time to be joining the Bacardi team.”Parker has held a number of senior marketing, brand and innovation roles at drinks giant Diageo and consumer goods company Unilever.Her most recent role was at Diageo, where she held the position of senior vice president for global premium rums, gins and Scotch whisky.At Diageo, Parker led “transformational growth” across the portfolio and “completely revitalised several brands”.She has also served as senior vice president, marketing innovation for Diageo, where she managed global marketing and innovation for Irish stout Guinness.“Kathy’s track record for delivering transformational growth on the brands she leads is truly impressive, and we are delighted to have her at the helm of Grey Goose and Patrón, two brands that continue to captivate consumers and are critical to our long-term success,” said “With her entrepreneurial spirit, appetite for disruption, collaborative approach and results-driven leadership, she embodies the best of our culture and is a fantastic addition to our global leadership team at Bacardi.”Parker will report to Madhavan and will also join the company’s global leadership team.
Bacardi has hired former Diageo boss Kathy Parker as chief marketing officer (CMO) for Patrón Tequila and Grey Goose vodka.Kathy Parker has joined Bacardi as its chief marketing officer for Patrón and Grey GooseParker will step into the role following the departure of Lee Applbaum, who In her new role at Bacardi, Parker will drive global strategy including brand equity, architecture, positioning and integrated marketing across creative, media and experiential.She will also lead new product development and innovation across the two super-premium brands.Parker said: “Leading these two iconic brands which truly define their respective categories is a marketer’s dream.“I am thrilled to join the Bacardi extended family. If you continue browsing, we assume that you consent to our use of Parker will be joining Bacardi after a stand-out career at Diageo and Unilever where she served in a number of senior marketing, brand and innovation roles.
Most recently, Parker was Senior Vice President for Global Premium Rums, Gins and Portfolio Scotch Whiskey brands at Diageo, where she drove transformational growth across her portfolio and completely revitalized several brands. Unlike some marketers, she believes in giving custodianship of brands to consumers so they can use and share content as they wish. Visit Bacardi Names Industry Veteran Kathy Parker Chief Marketing Officer PATRÓN® tequila and GREY GOOSE® vodka
to improve your user experience.
Kathy Parker. “Parker will be joining Bacardi after a stand-out career at Diageo and Unilever where she served in a number of senior marketing, brand and innovation roles.
Parker will be joining Bacardi after a stand-out career at Diageo and Unilever where she served in a number of senior marketing, brand and innovation roles. However, according to Kathy Parker, global senior vice-president of scotch, Haig Club and premium rums at Diageo, there is still a major focus on creativity, which she believes goes “hand in hand” with effectiveness. Kathy Parker joined Bacardi in 2020. The Bacardi Limited brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka. View Kathy Parker’s professional profile on LinkedIn.
Kathy Parker took over as global senior vice-president of Diageo’s rum portfolio as well as the David Beckham-backed Haig Club whisky at the beginning of 2014. Chez Bacardi, Kathy Parker a
Prior to Diageo, Kathy spent nearly 15 years at Unilever PLC working in a variety of marketing and innovation roles in global, regional and local assignments. Senior Vice President for Gordon’s. world, today announces the appointment of Kathy Parker as Chief Marketing Officer for PATRÓN tequila and GREY GOOSE vodka. Dans le secteur Mieux comprendre les organigrammes de vos clients. We use cookies on this site to store information on your device. It’s an exciting time to be joining the Bacardi team.”Parker has held a number of senior marketing, brand and innovation roles at drinks giant Diageo and consumer goods company Unilever.Her most recent role was at Diageo, where she held the position of senior vice president for global premium rums, gins and Scotch whisky.At Diageo, Parker led “transformational growth” across the portfolio and “completely revitalised several brands”.She has also served as senior vice president, marketing innovation for Diageo, where she managed global marketing and innovation for Irish stout Guinness.“Kathy’s track record for delivering transformational growth on the brands she leads is truly impressive, and we are delighted to have her at the helm of Grey Goose and Patrón, two brands that continue to captivate consumers and are critical to our long-term success,” said “With her entrepreneurial spirit, appetite for disruption, collaborative approach and results-driven leadership, she embodies the best of our culture and is a fantastic addition to our global leadership team at Bacardi.”Parker will report to Madhavan and will also join the company’s global leadership team.
Bacardi has hired former Diageo boss Kathy Parker as chief marketing officer (CMO) for Patrón Tequila and Grey Goose vodka.Kathy Parker has joined Bacardi as its chief marketing officer for Patrón and Grey GooseParker will step into the role following the departure of Lee Applbaum, who In her new role at Bacardi, Parker will drive global strategy including brand equity, architecture, positioning and integrated marketing across creative, media and experiential.She will also lead new product development and innovation across the two super-premium brands.Parker said: “Leading these two iconic brands which truly define their respective categories is a marketer’s dream.“I am thrilled to join the Bacardi extended family. If you continue browsing, we assume that you consent to our use of Parker will be joining Bacardi after a stand-out career at Diageo and Unilever where she served in a number of senior marketing, brand and innovation roles.
Most recently, Parker was Senior Vice President for Global Premium Rums, Gins and Portfolio Scotch Whiskey brands at Diageo, where she drove transformational growth across her portfolio and completely revitalized several brands. Unlike some marketers, she believes in giving custodianship of brands to consumers so they can use and share content as they wish. Visit Bacardi Names Industry Veteran Kathy Parker Chief Marketing Officer PATRÓN® tequila and GREY GOOSE® vodka
to improve your user experience.
Kathy Parker. “Parker will be joining Bacardi after a stand-out career at Diageo and Unilever where she served in a number of senior marketing, brand and innovation roles.